Unveiling the Best of
AFRICA
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12 September, 2025- Travel Trade Event
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13 September, 2025- Visitors Event
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1 Shortlands Hammersmith International Ctre, London W6 8DR, United Kingdom
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AFRICA TRAVEL SHOWS
12 September, 2025- Travel Trade Event & 13 September, 2025- Visitors Event
1 Shortlands Hammersmith International Ctre, London W6 8DR, United Kingdom
Tourism Countries Exhibition
Showcasing the best of African destinations, tourism products, and services.
Business Exhibition
to facilitate discussions, partnerships, andopportunities among African countries and global travel stakeholders.
Gastronomy
focus with cultural food stalls showcasing traditional cuisine from various African nations.
Gala Dinner
featuring exquisite African cuisine, providing a platform for networking and celebration.
Musical Shows
showcasing the vibrant rhythms and cultures of Africa, adding an immersive cultural experience.
Museum
section featuring African art, history, and heritage.
RUNNING ORDER
Day 1 – Trade Day (12 September 2025)
Audience: Trade professionals, chefs, media, tourism delegates
Hourly Schedule
| Time Slot | Activity Description |
|---|---|
| 09:00 – 10:00 | Opening Showcase by Lead Chef + Welcome Speech |
| 10:00 – 11:00 | National Gazebo Tastings: Countries 1–5 + Chef Live Demo |
| 11:00 – 12:00 | National Gazebo Tastings: Countries 6–10 + Mixology Masterclass |
| 12:00 – 13:00 | Tour of Gastronomy Gazebos + Industry Networking |
| 13:00 – 14:00 | Chef Table Masterclass: African Gourmet |
| 14:00 – 15:00 | Live Cultural Food Storytelling + Panel Discussion |
| 15:00 – 16:00 | VIP Sampling with Commentary by Culinary Experts |
| 16:00 – 17:00 | Pre-recorded Chef Interviews + Spirits Class |
| 17:00 – 18:00 | Trade Networking & Chef Roundtable Discussion |
| 18:00 – 19:00 | Closing Remarks + Highlights Reel on Screens |
Day 2 – Visitors Day (13 September 2025)
Audience: General public, foodies, families, culture lovers
Hourly Schedule
| Time Slot | Activity Description |
|---|---|
| 09:00 – 10:00 | Opening Showcase + Public Welcome |
| 10:00 – 11:00 | Family Cooking Class: Easy African Breakfasts |
| 11:00 – 12:00 | Public Tastings: Countries 1–5 + Live Music |
| 12:00 – 13:00 | Drinks Theatre: Mocktail & Cocktail Demos |
| 13:00 – 14:00 | Food Safari: Stamp Your Tasting Passport |
| 14:00 – 15:00 | Kids Activity Corner + Youth Cooking Game |
| 15:00 – 16:00 | Public Cooking Challenge: African Street Food |
| 16:00 – 17:00 | Meet the Chef: Autographs & Photo Ops |
| 17:00 – 18:00 | Taste & Guess Game Show + Raffle Draw |
| 18:00 – 19:00 | Closing Celebration with Live DJ & Food Parade |
Infrastructure & Features Across Both Days
- 15 Gastronomy Gazebos – Each country hosts a dedicated station with national food specialties.
- 25 Digital Screens – Showcasing pre-recorded chef content, culinary films, and event information.
- Live Demo Stages – For chefs, mixologists, and cultural presentations.
- Interactive Tables – For tasting classes, drinks sessions, and food challenges.
- Kids & Family Spaces – Hands-on, educational cooking activities.
Theme: “The Story of Us: Africa Through Time & Art”
Operating Hours: 09:00 – 19:00
Experience Type: Immersive Walkthrough + Guided Activities + Interactive Stations
Core Layout & Elements
- Chronological Heritage Tunnel
- Divided into 4 Eras: Ancient Africa, Pre-Colonial Kingdoms, Colonial Impact, Modern Pan-Africanism.
- Visual and audio storytelling on large LED panels.
- Augmented reality triggers on walls for deeper info via mobile.
- Iconic Artwork Displays
- Paintings, photography, and digital installations from across the continent.
- Rotating spotlights on legendary African visual artists and new talents.
- Sculpture & Installation Zone
- Traditional and contemporary 3D pieces.
- Includes visitors-powered “Build-A-Legacy” sculpture wall.
- Cultural Object Vault
- Artifacts (replicas) like ancient tools, regalia, textiles, instruments.
- Curated by regional historians and museums.
- Oral History Lounge
- Audio pods where elders and historians narrate stories.
- Integrated with headphones, QR-triggered languages.
- Mini-Theatre & Screening Zone
- 15–20 min looping documentaries, animated folklore, and short films.
- Interactive Workshop Stations
- Daily hands-on classes: storytelling, painting, history games, etc.
Day 1 – Trade Day (12 September 2025)
Audience: Academics, media, cultural institutions, tourism boards
Hourly Schedule
| Time Slot | Activity Description |
|---|---|
| 09:00 – 10:00 | Guided Heritage Tour: “Africa Before Borders” |
| 10:00 – 11:00 | Art Talk: Modernism & Revolution in African Art |
| 11:00 – 12:00 | Private Viewing: Collectors & Curators Circle |
| 12:00 – 13:00 | Panel: African Art in the Global Market |
| 13:00 – 14:00 | Live Art Demo: Textiles of the Sahel |
| 14:00 – 15:00 | Sculpture Spotlight: The Nok to the Now |
| 15:00 – 16:00 | Film Screening: Africa’s Ancient Universities |
| 16:00 – 17:00 | VIP Tour + Networking: Heritage & Travel Stakeholders |
| 17:00 – 18:00 | Performance Art: Echoes of the Ancestors |
| 18:00 – 19:00 | Recap Dialogue + Cultural Innovation Recap |
Day 2 – Visitors Day (13 September 2025)
Audience: Families, students, creatives, heritage enthusiasts
Hourly Schedule
| Time Slot | Activity Description |
|---|---|
| 09:00 – 10:00 | Family Heritage Tour: “What My Ancestors Saw” |
| 10:00 – 11:00 | Children’s Workshop: Draw Your Village |
| 11:00 – 12:00 | Guided Gallery Walk: Symbols, Colors & Patterns |
| 12:00 – 13:00 | Live Folklore Theatre: Legends of Anansi & Sundiata |
| 13:00 – 14:00 | Community Mural Painting Session |
| 14:00 – 15:00 | Quiz Hour: African Inventors & Firsts |
| 15:00 – 16:00 | Youth Panel: Africa’s Future Storytellers |
| 16:00 – 17:00 | Short Film Screenings: Heritage in Motion |
| 17:00 – 18:00 | Live Music & Visuals: Art Meets Afrobeats |
| 18:00 – 19:00 | Story Circle & Wind Down: Tales by Firelight |
Support Infrastructure
- Curator Booth – Info & merchandise.
- Interactive AR App – Walkthrough narration, virtual artifacts, photo filters.
- Artist Meet-and-Greet Zone.
- Gallery Shop – Prints, books, and collectible art pieces.
Day 1 – Trade Day (12 September 2025)
Audience: Fashion buyers, press, designers, stylists, influencers
Hourly Schedule
| Time Slot | Activity Description |
|---|---|
| 09:00 – 10:00 | Opening Showcase: Africa's Next Fashion Capitals |
| 10:00 – 11:00 | Designer Walkthroughs & Booth Networking |
| 11:00 – 12:00 | Runway Show 1: Modern Afro Minimalism |
| 12:00 – 13:00 | Fashion Talk: From Tradition to Trend |
| 13:00 – 14:00 | Runway Show 2: Prints, Power & Protest |
| 14:00 – 15:00 | Styling Showcase: Wraps, Scarves & Turbans |
| 15:00 – 16:00 | Runway Show 3: Pan-African Luxe |
| 16:00 – 17:00 | Designer Pitch Hour: Meet the Buyers |
| 17:00 – 18:00 | Runway Show 4: Diaspora Streetwear Fusion |
| 18:00 – 19:00 | Evening Panel: Building Africa’s Fashion Industry |
Day 2 – Visitors Day (13 September 2025)
Audience: Public, shoppers, creatives, youth, fashion lovers
Hourly Schedule
| Time Slot | Activity Description |
|---|---|
| 09:00 – 10:00 | Welcome Fashion Parade: Afro-Centric Showcase |
| 10:00 – 11:00 | Public Styling Workshop: Your Ankara Lookbook |
| 11:00 – 12:00 | Runway Show 1: Rising Youth Designers |
| 12:00 – 13:00 | Street Style Feature: Snap, Style & Share |
| 13:00 – 14:00 | Runway Show 2: Festival & Everyday Wear |
| 14:00 – 15:00 | Beauty & Hair Demo Stage |
| 15:00 – 16:00 | Runway Show 3: Traditional Wear Revival |
| 16:00 – 17:00 | Public Fashion Competition: Best Dressed Guests |
| 17:00 – 18:00 | Runway Show 4: Contemporary Designers Collab |
| 18:00 – 19:00 | Closing Showcase + DJ Set + Audience Walk-In Finale |
Support Features
- Full AV Production – Screens, stage managers, backstage crew, professional lighting and sound.
- Host & MC – Bilingual emcee for all scheduled shows.
- Press Corner – Quick interviews, blogger recaps, brand photo moments.
- Photo Runway – Guests can walk the catwalk and get professional portraits.
Theme: “Voices of the Continent: One Stage, Many Nations”
Venue: Cultural Stage inside Zone 3
Timing: 09:00 – 19:00 on both days
Capacity: Open-air seated + standing zone
Format & Stage Design
- Dedicated Cultural Stage with AV setup.
- Allocated Country Slots (approx. 30–45 mins each).
- Each country features:
- Traditional or modern music performance (live or with backing track).
- Cultural dance or ritual presentation.
- Brief spoken intro (MC or video) on heritage or story behind the performance.
- Optional short fashion segment or regional dress reveal.
- Staggered with fashion shows to maintain constant engagement without clashes.
Day 1 – Trade Day (12 September 2025)
Hourly Schedule
| Time Slot | Country Showcase |
|---|---|
| 09:00 – 09:45 | Ethiopia – Coffee Dance & Masinko Ensemble |
| 10:00 – 10:45 | Nigeria – Afrobeats to Talking Drums Fusion |
| 11:00 – 11:45 | Senegal – Sabar Percussion & Griot Performance |
| 12:00 – 12:45 | Kenya – Kikuyu Dancers & Spoken Word Fusion |
| 13:00 – 13:45 | Ghana – Kente Dance Drama |
| 14:00 – 14:45 | Rwanda – Intore Warrior Dance |
| 15:00 – 15:45 | Mali – Kora & Traditional Chant |
| 16:00 – 16:45 | South Africa – Zulu Dance & Choir Harmony |
| 17:00 – 17:45 | Egypt – Nubian Folk Meets Darbuka Beats |
| 18:00 – 18:45 | Morocco – Gnawa & Andalusian Fusion Show |
Day 2 – Visitors Day (13 September 2025)
Hourly Schedule
| Time Slot | Country Showcase |
|---|---|
| 09:00 – 09:45 | Tanzania – Maasai Warrior Chant & Drum |
| 10:00 – 10:45 | Angola – Kuduro Dance Explosion |
| 11:00 – 11:45 | Cameroon – Makossa Retro Revival |
| 12:00 – 12:45 | Zimbabwe – Mbira Spirit Showcase |
| 13:00 – 13:45 | Uganda – Buganda Drums & Royal Ballet |
| 14:00 – 14:45 | Democratic Rep. of Congo – Soukous & Lingala Live |
| 15:00 – 15:45 | Ivory Coast – Zaouli Mask Dance |
| 16:00 – 16:45 | Algeria – Chaabi Rhythms & Saharan Blues |
| 17:00 – 17:45 | Botswana – Traditional Choir & Drumline |
| 18:00 – 18:45 | Pan-African Closing Jam – Unity in Sound |
1. Media Centre
Day 1 Only – Friday, 12 September
Open: 9:00 AM – 5:00 PM
Dedicated to: All media engagement, interviews, filming, and coverage
Purpose
- Facilitate pre-arranged and drop-in interviews.
- Central hub for media check-in and press briefings.
- Professional space for journalist interactions with dignitaries, exhibitors, and speakers.
Layout Includes
- Step-and-repeat photo/video wall.
- Interview station with lighting and backdrop.
- Table for press kits & media badges.
- On-site PR/Comms team coordination desk.
| Time | Session Title | Format & Details |
|---|---|---|
| 10:00 | Keynote: "Africa as Inspiration" | Travel writer shares a personal, powerful story from the continent + 5-min Q&A. |
| 11:00 | Panel: "Top 5 Emerging African Destinations" | 3 writers + 2 exhibitors share destination experiences and content tips. |
| 12:00 | Fireside Chat: "Africa Through the Lens" | Creator-led discussion on visual storytelling, short-form video, and cultural sensitivity in content. |
| 13:00 | Lunch / Meet the Storytellers | Informal networking. Authors sign books, creators showcase video reels or demo content. |
| 14:00 | Talk: "Writing for Impact – Sustainable Travel" | Solo talk on storytelling for social and environmental impact in Africa. |
| 15:00 | Panel: "Women Changing African Travel" | Writers and creators highlight the female-led evolution in African travel experiences. |
| 16:00 | Closing Reflection & Creator Challenge Showcase | Recap, short audience Q&A, and preview of best user-submitted videos (from challenge earlier in the day). |
2. Travel Writers Room – “Africa in Words”
Location: Dedicated talk room with seating
Time: Sessions every hour, from 10:00–16:00
Schedule
| Time | Activity | Format |
|---|---|---|
| 10:00 | Writer Keynote: “Africa as Inspiration” | Solo Talk |
| 11:00 | Panel: “Top 5 Emerging Destinations” | 3 writers + 2 exhibitors |
| 12:00 | Fireside Chat: “Cultural Heritage & Storytelling” | Interview |
| 13:00 | Lunch Break / Meet the Writer | Networking |
| 14:00 | Talk: “Writing for Impact: Sustainable Travel” | Keynote |
| 15:00 | Panel: “Women Changing African Travel” | Mixed voices |
| 16:00 | Book Signing / Closing Reflection | Writer Zone |
Participants: Writers, Travel Boards, Tour Operators, Guests
3. Open Pavilion – “Africa on Display”
Location: Central open-space exhibition zone
Time: 9:00–17:00 (ongoing, dynamic engagement)
Rolling Activities Throughout the Day
- Destination Showcases: Every 30 mins (by tourism boards).
- Airline Specials: Loyalty program booths, new route launches.
- Hospitality Pods: Tea, coffee & meet-the-hoteliers sessions.
- DMC Quick Pitches: 10-min travel itinerary ideas on mini-stage.
- Travel Tech Demos: 20-min rolling demos (with live use cases).
- Cultural Pop-Ins: Mini-performances, drumming, fashion demos every 2 hours.
Suggested Slots
| Time | Theme |
|---|---|
| 09:30 | Kenya Tourism Presentation |
| 10:00 | Ethiopian Airlines Showcase |
| 11:00 | Travel Tech Demo: AI Itinerary Builder |
| 12:30 | DMC Pitch: Southern Africa Circuits |
| 14:00 | Mini-Cultural Show (Live Music) |
| 15:30 | Morocco Hospitality Meet & Greet |
Participants: All exhibitors in the pavilion
Summary of Flow
- Media Room: Quiet, professional engagement, content generation.
- Travel Writers Room: Educational, inspirational content for trade & press.
- Open Pavilion: Constant activity—sales, brand exposure, culture.
Business Forum – “Africa’s Tourism Future Lab”
Location: Field E
Date: Friday, 12 September
Time: 9:00 AM – 5:00 PM
Format: Group discussions, spotlight pitches, country presentations
Audience: Government reps, private companies, investors, donors, industry leaders
Strategic Purpose
- Address pressing regional and continental issues (policy, infrastructure, workforce, access).
- Showcase business opportunities (by private companies & startups).
- Enable country-level investment pitches (tourism boards, development agencies).
- Generate action-based dialogue between public & private sectors.
Forum Format
1. Morning – Strategic Issues & Policy Dialogue (Group Setting)
| Time | Theme | Format | Stakeholders |
|---|---|---|---|
| 09:00 | Opening Remarks | Welcome Address | Event Hosts / African Union |
| 09:15 | Tourism as a Catalyst for Growth | Panel Discussion | Ministers, CEOs |
| 10:00 | Air Connectivity & Visa Policy | Roundtable Dialogue | Airlines, Governments |
| 11:00 | Payments & Digital Access | Fireside Chat | Banks, Fintech, OTA |
| 12:00 | Capacity, Talent & Inclusion | Joint Working Group | HR Leaders, Gender Orgs |
Each group will be moderated and conclude with:
- Actionable takeaways
- Commitment pledges
- Summary for white paper
2. Afternoon – Opportunity Stage: Pitches & Presentations
Hosted on a central stage with an audience + pitch reviewers
A. Country Investment Pitches (13:00 – 15:00)
Each country has 10–15 minutes to present:
- Tourism growth strategy
- Open investment projects (infrastructure, eco-resorts, transport)
- Market entry incentives
- Development partnerships
Invite: Ministries, investment promotion agencies, tourism boards
Audience: Investors, DFIs, private sector, media
B. Private Sector Spotlight (15:00 – 16:30)
Curated pitch slots for:
- Travel tech platforms
- Hotel brands expanding into new markets
- Sustainable tourism operators
- Aviation startups or regional carriers
- Cultural/tourism infrastructure providers
Each pitch includes:
- 7-minute pitch
- 3-minute Q&A
- Hosted by investor/moderator
Stage branding and AV support provided
Feedback via scoring cards or QR-based interest forms
3. Close & Wrap-Up (16:30 – 17:00)
- Key reflections by facilitators
- Announcement of follow-up initiatives
- Press/media debrief zone
Support Structure for Participants
| Item | Detail |
|---|---|
| Speaker Green Room | Private space for prep and networking |
| Investor Lounge | Side-room for 1:1 follow-ups |
| Printed Agenda | Full session list with speaker bios |
| White Paper | Post-event publication of highlights and proposals |
| Moderation Team | Facilitators to guide each group and pitch block |
Africa Travel Show Gala Dinner
Date: 12th September, 2025
Venue: (TBC – Presumably Novotel or Partner Venue)
Time: 18:30 – 22:30
Purpose: A prestigious gathering to celebrate the official opening of the Africa Travel Show, spotlight strategic partnerships, honour sponsors, and provide space for each participating country to host and introduce their VIP guests.
Programme Overview
| Time | Segment | Description |
|---|---|---|
| 18:30 | Guest Arrival & Welcome Reception | Arrival drinks, red carpet, light entertainment |
| 19:00 | Opening Toast | Delivered by an event host representative |
| 19:10 | Cultural Performance 1 | A regional showcase to open the evening vibrantly |
| 19:30 | Dinner Service Begins | Formal seated dinner begins, served in courses |
| 20:00 | Sponsor Acknowledgements | Short remarks by sponsor representatives (max 5 min each) |
| 20:30 | Cultural Performance 2 | A music or dance performance celebrating diversity |
| 20:45 | Guest of Honour Speech | Delivered by a high-level public sector representative |
| 21:00 | Country Guest Moments | Each country delegation representative may stand to briefly acknowledge their guests or supporters |
| 21:30 | Dessert & Networking | Open mingling with music, desserts and cultural exchange |
| 22:00 | Closing Reflection | Delivered by an event coordinator profile |
| 22:30 | End of Gala | Formal programme closes |
- Reserve Your Table at the Gala Dinner Join us for a spectacular evening celebrating Africa’s vibrant cultures, culinary excellence, and exceptional hospitality at the Africa Travel Show Gala Dinner. This exclusive event brings together industry leaders, dignitaries, creatives, and our most valued guests for a night of fine dining, live entertainment, and meaningful connections. Limited tables are available — reserve yours now and be part of an unforgettable celebration. To reserve your table, please contact us at contact@africatravelshows.com .
Dinner Structure & Hosting
Table Arrangement:
- Tables assigned by country
- Seating includes mix of sponsors, delegates, and media profiles
Host Roles per Table:
- Country delegation hosts will welcome and guide their invited guests
Each country may include:
- Tourism board representatives
- Cultural delegates
- Business and investor guests
- Diaspora or celebrity supporters
Speaking Opportunities
Sponsor Remarks:
- Delivered by corporate executives, travel brand leaders, or funding partner profiles
- Limited to 5 minutes each, pre-arranged based on sponsorship tier
Guest of Honour:
- Delivered by a regional political, economic, or continental development leader profile
- Positioned as a keynote moment of the evening
Country Introductions:
- Delivered informally by each country's appointed exhibitor or coordinator
- Designed to be short, celebratory, and cultural (e.g., acknowledging special guests at their tables)
Other Key Elements
- No titles or names in speeches or programme—only the function or profile of the speaker is referenced
- Sponsor branding will be integrated into:
- Event signage
- Gala menu/programme card
- Visual slides
- Light entertainment and cultural touchpoints included throughout
OUR SPONSORS
AFRICA TRAVEL SHOWS
12 September, 2025- Travel Trade Event & 13 September, 2025- Visitors Event
Tourism Exhibition
Showcasing Africa’s diverse tourism offerings, providing opportunities for industry professionals and visitors alike to connect and discover new destinations
Business Exhibition
A platform for networking and discussions on business development and growth opportunities in African tourism
Cultural Show & Music
A celebration of Africa’s traditions through live cultural performances and music
African Fashion Show
A captivating exploration of Africa’s history and cultural landmarks, offering attendees an in-depth understanding of the continent’s heritage.
Musical & Traditional Food Show
(Pisa): Bringing Africa’s music, dance, and gastronomy to life, offering a vibrant fusion of cultural entertainment and cuisine.
Museum
ATC will organize trade events, conferences, and exhibitions that bring together tourism professionals, industry experts, and potential investors.
TOURISM EVENT PRICING
Company Name has the opportunity to choose from a range of package tiers, each tailored to offer unique benefits.
- Exhibition Booth – Fully set up with company branding, signage, and display space.
- Furniture & Fixtures – Includes a table, chairs, lighting, and power supply.
- Wi-Fi Access – Complimentary high-speed internet.
- Company Listing in Event Catalogue – Business profile in the show guide.
- Exhibition Booth – Fully set up with company branding, signage, and display space.
- Furniture & Fixtures – Includes a table, chairs, lighting, and power supply.
- Wi-Fi Access – Complimentary high-speed internet.
- Company Listing in Event Catalogue – Business profile in the show guide.
- Exhibition Booth – Fully set up with company branding, signage, and display space.
- Furniture & Fixtures – Includes a table, chairs, lighting, and power supply.
- Wi-Fi Access – Complimentary high-speed internet.
- Company Listing in Event Catalogue – Business profile in the show guide.
- Access to B2B Meetings – Pre-scheduled meetings with buyers and investors.
- Networking Events – Invitations to panel discussions and VIP gatherings.
- Lead Retrieval System – Digital system for capturing visitors info.
AFFILIATES & PARTNERS
Trusted by industry leaders – our valued partners help us create unforgettable experiences.
WHAT PEOPLE SAY ABOUT US
From curated B2B sessions to cultural evenings, this event is more than a trade show — it’s a movement. We walked away with real business leads, high-value brand exposure, and renewed excitement for the future of African hospitality.
— James D | Director of Sales Zuri Zanzibar Resort
Events like this are pivotal in shaping the future of Africa’s tourism economy. It brings together municipalities, cultural custodians, and business ecosystems to collectively invest in the continent’s growth.
— Mayor Grace M | City of Cape Town
The inclusion of historical narratives, museum partnerships, and live cultural experiences at the show creates a refreshing, holistic platform that speaks to Africa’s past, present, and future.
— Kwame B | Curator West African Heritage Museum
We are proud to be part of a platform that doesn’t just talk about tourism but actively connects the dots between infrastructure, destinations, and the traveler experience. Africa Travel Trade Show is the future of integrated tourism development.
— Henok T | Regional Director Ethiopian Airlines
The level of engagement at the Africa Travel Trade Show is unlike anything we’ve seen in the region. It brings destinations, decision-makers, and storytellers together under one roof to spotlight Africa in its truest form — rich, dynamic, and full of opportunity.
— Maureen K | Head of Marketing Kenya Tourism Board
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FAQs
Whether you're looking to attend an event, host one, or need assistance with your booking, we've got you covered. If you can't find what you're looking for, feel free to reach out to our support team—we're happy to help!
The Africa Travel Show is a premier two-day event dedicated to showcasing the diverse and vibrant tourism landscape of Africa. It brings together key stakeholders from the tourism, airline, hotel, travel tech, and cultural sectors to explore new business opportunities, foster collaboration, and celebrate African culture.
The event will take place on 12th September, 2025, for Travel Trade Only, 13th September, 2025 Visitors at Novotel West London, located at 245 Hammersmith Road, London, W6 8PW.
The event is designed for
- Travel Trade Professionals: Airlines, tour operators, DMCs, MICE providers, travel agencies, and media representatives.
- Government Officials & Tourism Boards
- Investors, Hoteliers, Resorts, and Developers
- Travel Tech Companies & Fintech Innovators
- Cultural Entities, Museums, and Heritage Organizations
- Visitors and Travelers (on Day 2)
The Business Exhibition on Day 1 will feature expert-led panels on critical industry topics including:
- Air Connectivity & Route Expansion
- Visa Policies & Border Simplification
- Hotel Infrastructure & Investment Readiness
- Financial Payment Challenges & Fintech Innovation
- Public-Private Tourism Investment Coordination
- Digital Tourism Ecosystems & Data-Driven Tools
- Day 1 (Trade & Business Exhibition): Free for verified trade professionals, including airlines, tourism boards, hotels, DMCs, investors, and more.
- Day 2 (Visitors Travel Day):
- Entry Price: £15 for general visitors
- What’s Included: £15 entry includes a choice of a free meal from the diverse culinary offerings in our Gastronomy Section. Enjoy African street food, fusion dishes, and fine dining from various African regions.
- Ticket Purchase: Tickets can be purchased via Visitors page.
You can register online via our website: Delegates page. For trade professionals, please ensure you submit your business credentials for validation.
Yes, we offer VIP access for industry leaders, government officials, and top-tier sponsors. For VIP inquiries, please contact: contact@africatravelshows.com. Note: There are no premium seating allocations for the event, and no appointment bookings are available for VIPs.
Yes! We’ve designed multiple opportunities for you to network with industry leaders, exhibitors, and key stakeholders:
- B2B networking zones
- VIP Networking Cocktail Reception (Day 1 evening)
- Public networking opportunities during Day 2
There are no pre-arranged meeting appointments available at the event. However, attendees can network freely during the event hours and approach exhibitors at their stands.
Day 2 is all about immersing in Africa’s culture, tourism, and lifestyle. Expect:
- Interactive cultural exhibits
- Travel deals and offers from destinations
- Gastronomy pop-ups with African street food and fine dining
- Live music, dance performances, and fashion shows
- Artisan and souvenir markets
Yes! Day 2 will feature a variety of live entertainment, including:
- Live African music performances from different regions of the continent
- Dance performances showcasing diverse African cultures
- Fashion shows featuring African designers and traditional wear
- Culinary experiences with African cuisine and fusion dishes
Exhibitors and sponsors can sign up via our Exhibitor page on the website. For inquiries, please contact Exhibitor page. For more details on available packages, pricing, and benefits.
Yes, we are committed to making the Africa Travel Show accessible to everyone. If you require special assistance, please inform us in advance when registering for the event, and we’ll make the necessary arrangements to accommodate your needs.
Stay up-to-date on all event details by following us on social media or subscribing to our newsletter. We will be regularly sharing event updates, speaker announcements, and exclusive offers via our Social Media.
Yes, the venue provides parking facilities for attendees. Additionally, public transportation options are available nearby.
Yes! Various tour operators, airlines, and travel agencies will be offering booking services and special discounts for attendees. You can book your African vacation or business trip right at the event.
We prioritize the health and safety of all our attendees. The event will adhere to all current health and safety guidelines, including sanitation stations, social distancing, and mask protocols where required.
For any inquiries, please contact us at contact@africatravelshows.com
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